Why Do Businesses Need To Establish Their Core Values?
Core values are what support the vision, shape the culture, and reflect what the company values and stands for. Core values help companies in the decision-making processes. They educate clients and potential customers about what the company is about and clarify the identity of the company helping to establish it’s branding.
Having a set of specific core values that speak to the public is critical and is a competitive advantage in any market place. An organization can attract loyal employees and customers who share the organization’s beliefs.
Having a purpose, a why, and core values provide a central focus for all communication and marketing for a business. A “Why” gives you a base from which you can make decisions, grow, and evolve your business. It makes communication and marketing easier.
An organization’s success requires more than just facts and numbers. A good product and customer service are super important, but so is a sense of mission and purpose. When you are in tune with your “Why” and Core Values you’ll find that you spend less time wondering and questioning what you need to do, and more time taking action that moves your organization forward.
How to find your core values.
This process is not to be taken lightly, and it is not to be rushed. It may take days, weeks, or even months, but when you finally discover them, they will speak to you, you will feel them and you will know.
Start by educating yourself, read “Find Your Why” and “Start With Why” by Simon Sinek. Maybe work with a facilitator to help your dig down and do a deep dive analysis. Do some research into successful companies and what their core values are.
Make a list of all the values you want to be known for. Think of all the people you most admire, and respect. Think of the people who inspire you, then ask yourself what characteristics do they have that draw me to them. Jot them down on your list.
List 8-10 even 12 values. From this list, you will evaluate and discover your 4 or 5 core values.
Ask yourself “Which values mean the most to me?” Think about what moves you, and why. Think about which of these values on your list can you really commit to. I mean really commit to! Which ones can you stand behind and be proud of? Which ones will you look to when things get rough and you need strength.
Take your time choosing. Enjoy the journey and the thought process. Write them out, say them out loud, and see how you feel. Ask your self are they authentic to me and my business.
If you need some help with finding your Core Values reach out.
Thanks for reading my article.